Brand- Royal Stag
Background
Royal Stag is coming up with a new film with the tagline "Generation Large" to target Generation Z.
Objective
Amplify the new digital tagline "Generation Large" in collaboration with the sensational cricketer Surya Kumar Yadav during cricket tournaments.
Idea
To do the same we identified a few cricket celebration moments like victory, hattrick, century, etc.
Tapping on it, we created short videos with messages that will resonate with Generation Z.
To do the same we identified a few cricket celebration moments like victory, hattrick, century, etc.
Tapping on it, we created short videos with messages that will resonate with Generation Z.
My role
Script writing and conceptualizing the videos.
